Architecture
Sorbet SoBe – South Beach Art Deco
August 30, 2017
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Beacon Hotel, South Beach

Financially and let’s face it, probably emotionally, cut-off by a clearly homophobic father, Leonard Horowitz arrived in Miami from New York in 1976 to live with his mum. This wasn’t his first trip to Miami, but it was the first time he intended to stay. Horowitz and his partner in pastel-painted crime, Barbara Capitman, bonded over a mutual appreciation of art deco architecture and formed the Miami Design Preservation League. They worked to get South Beach’s distinctive take on streamline moderne architecture, a paired-back subset of more widely known art deco, secured on the National Registry of Historic Places. An interior and furniture designer, among other design related trades, Leonard was the mastermind behind a united colour scheme that would put South Beach back on the map. Amidst the controversy that inevitably arises with innovation, Leonard pursued his sorbet hued dream for the bland, vandalised and decaying architectural gems. His choice of palette not only sets South Beach apart from many coastal destinations, and helped to revive South Beach into trendy, cosmopolitan SoBe as it

An interior and furniture designer, among other design related trades, Leonard was the mastermind behind a united colour scheme that would put South Beach back on the map. Amidst the controversy that inevitably arises with innovation, Leonard pursued his sorbet hued dream for the bland, vandalised and decaying architectural gems. His choice of palette not only sets South Beach apart from many coastal destinations, it helped to revive South Beach into trendy, cosmopolitan SoBe as it is commonly known. The heart lifting hues are as timeless as the glowing sunrises and fiery sunsets, seasonally shifting blue-greens of the ocean and golden sands that inspired them. Here are some of my favourite pastel moments from my afternoon languishing in this architectural and pastel paradise.

Waldorf Tower, South Beach
Waldorf Tower
Beacon Hotel, South Beach
Beacon Hotel
Sorbet SoBe - South Beach Art Deco
Commodore Hotel
Sorbet SoBe - South Beach Art Deco
Empire Condo Suites, South Beach
Empire Condo Suites
Taft, South Beach
Taft
Kenmore, South Beach
Kenmore

“I’ll take care of the buildings. I’ll do the frosting on the cake,” said Horowitz, referring to the architecture of the South Beach art deco district.

Lynmar Hotel, South Beach
Lynmar Hotel
The Leslie, South Beach
The Leslie
Sorbet SoBe - South Beach Art Deco
Tiffany Hotel
Sorbet SoBe - South Beach Art Deco
United States Post Office
United States Post Office ceiling details
Sherbrooke Hotel
Sorbet SoBe - South Beach Art Deco
Cavalier Hotel
Sorbet SoBe - South Beach Art Deco
Cavalier Hotel details

See more sensational streamline moderne in this post about a Cleveland Historic Landmark.

Peace, love & inspiring travel,

Madam ZoZo

Sorbet SoBe - South Beach Art Deco

About author

Madam ZoZo

Hi! I’m Madam ZoZo, aka Zoë, an Australian designer, creative consultant, blogger and digital nomad. I’m passionate about travel, design, dance and new experiences that fuel my creativity. I strive to travel in a style that is gentle on the earth and that contributes to the communities I visits, even if it is merely to take away a greater understanding of a different culture. Duende by Madam ZoZo, is where I share the stories of my travels and the duende (soul/inspiration) I find along the way.

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  • […] down to tropical Key West. From the U.S.A’s most southern point, we turned north through the art deco district of Miami, to explore the NASA facility at Cape Canaveral and on to historic St […]

  • […] north to Miami and get acquainted with South Beach via an evening food and architecture tour on […]

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