by Madam ZoZo

Duende is an inspirational lifestyle blog for cultured, curious and creative travellers, encouraging you to live your best life at home and away.


Duende is a Spanish word with no direct English translation. It is soul and inspiration, which has the inexplicable power to evoke an emotional response. It is the thing that makes the hairs on your arms stand up, the chills run down your spine, and could make you smile or maybe even cry. As the great 19th century literary figure, Goethe, once describe it: “A mysterious force that everyone feels and no philosopher has explained.”


Hi! I’m Madam ZoZo, a globetrotting, Australian designer, creative consultant, aspiring domestic goddess and trail-blazing spouse. I’m passionate about travel, design, culture and sustainability.

Duende is where I document the interesting stories, people, cultures and destinations I come across in my travels and the life they inspire me to create. I hope by sharing them with you, you’ll find some duende of your own!

Zoë Peate a.k.a Madam ZoZo


The Duende by Madam ZoZo logo features a folding fan, a reference to the flamenco scene in Spain where the word “duende” is said to have originated. The fan represents culture and creativity. The handwritten typeface echoes the winding journey of life and travel, in a quest to discover inspiration and beauty in the world around us.

The Duende logo is the work of Madam ZoZo aka Zoë Peate, creative director of boutique graphic design studio ZP Creative.

Duende by Madam ZoZo logo with folding fan "D" and handwritten text

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