Soulful Souvenirs from Around the World
May 14, 2018
Soulful Souvenir - Laos Silk

Soulful Souvenir is the term we use at Duende, to describe the best type of travel mementoes – beautiful, useful, meaningful objects that have a positive impact on the community you’re visiting. Here are my tried and tested tips for seeking out soulful souvenirs on your travels around the world.


Read up on your destination, its people, culture and traditional crafts. Reading forums, such as those on Tripadvisor, relating to specific destinations will give you an idea of availability and prices. If you have an idea of what you would like to buy, research tips and tricks for telling genuine or high-quality items from fakes or poor quality products.

Batik from Yogyakarta, Indonesia
Batik from Yogyakarta, Indonesia

Avoid imports

In many parts of the world, artisans are abandoning traditional crafts as they cannot compete with mass produced imports. A traditional craft is evidence of a unique culture. Often it has been handed down from generation to generation, sometimes this is a purely oral process and the techniques and/or significance of the craft is never documented. Once younger generations give it up, it is lost forever.

Support local economies and prolong the survival of unique artisan crafts by checking the label, and avoid purchasing souvenirs mass produced in far-off lands. In return, you are likely getting something much more authentic and made by local craftspeople who have honed their technique over a lifetime.

Soulful Souvenir shopping in Detroit | Creative Corners - Things to do in Detroit | Madam ZoZo
Handbags and purses made of recycled seat belts available in the Pure Detroit store

Shop direct

Buy from the person who made it wherever possible.  In Laos, I found it easy to get right to the source and bought scarves in small weaving villages where they were being made, rather from centralised, tourist markets where prices are generally higher and manufacturer unknown. Not only is it more interesting to visit the villages and see the items in production, but it is easier to tell how genuine they are.

Havianas on Copacabana Beach
Havianas bought in Rio for friends along with this photo of them "enjoying" Copacabana Beach


If in doubt, look for Fairtrade endorsed items, stores and galleries. In the words of the Fairtrade website:

“When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. The Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.” –

Recycled Copper Earrings, Cuba
Recycled copper earrings, handmade in Cuba and sold by the makers nephew from a cart in Cienfuegos
Henri Matisse print from MOMA, NYC and a Calavera from Mexico
Henri Matisse print from MOMA, NYC and a Calavera from Mexico

Ask for guidance

You many notice tour guides have a tendency to disappear when you come to make a purchase. Due to language barriers you are often negotiating via a calculator and can’t ask detailed questions about the product.  Ask guides ahead of time to assist in determining how genuine a product is and/or to estimate a fair price.

Canadian maple syrup
Canadian maple syrup

Don’t buy from children

Entering Cambodia, I picked up a pamphlet at the airport with guidelines for tourists with regards to protecting local children.  The guide discourages travellers from buying from children, who should be at school and not utilised as another source of income by their parents. Cute kids can be hard to resist buying from, but educating the next generation is crucial in breaking the cycle of poverty in the long term. I now apply this rule in most scenarios, particularly in developing nations.

A downloadable version of the guide with a list of 133 unique souvenirs from around the world is available by clicking on the image – right. No plastic trinkets or “I heart (insert city name here)” t-shirts, just carefully researched items native to each country or region; artisanal and culturally significant treasures to provide lasting memories of your travels.

Peace, love and inspiring travel,

Madam ZoZo

Soulful Souvenir Guide - 133 of the best souvenirs from around the world | Duende by Madam ZoZo

About author

Madam ZoZo

Hi! I'm Madam ZoZo, aka Zoë, an Australian designer, creative consultant, blogger and digital nomad. I'm passionate about travel, design, dance and new experiences that fuel my creativity. I strive to travel in a style that is gentle on the earth and that contributes to the communities I visits, even if it is merely to take away a greater understanding of a different culture. Duende by Madam ZoZo, is where I share the stories of my travels and the duende (soul/inspiration) I find along the way.

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