Meet The Artists Behind Your Favourite Vintage Travel Posters

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In my late teens, I bought myself a calendar that was illustrated with vintage travel posters. I was particularly smitten with one for Cuba produced in 1949 by the Cuban Tourist Commission. From that moment I formed a slight obsession with the beautiful artwork created to sell travel in the early days of advertising.

Since becoming a graphic designer I’ve found myself asking “who are the artists behind these fabulous vintage travel poster designs? What was their process? Did they travel to all the places they illustrated?” So, I did a little research into these advertising industry pioneers and this is what I found.

A brief history of the travel poster

19th-Century

Modern posters were born in the mid-nineteenth century when a few planets aligned. The first was the development of printing technology, which allowed for mass production of colour images (“mass” being a relative term to today’s standards). The second was countries such as France lifting government censorship of public places. Lastly, mass-produced consumer goods were being advertised in populated urban environments.

By the late-nineteenth century, posters had hit their stride in Europe with many fine artists such as Henri de Toulouse-Lautrec, taking up poster commissions. As the new century dawned, posters grew in popularity and their design became an increasingly respected art form.

20th-Century

The artists behind the posters

Allow me to introduce to you the mysterious talents behind the vintage travel posters you love. This is by no means a definitive list and there are many artists unaccounted for – these are artists behind some of the most recognisable and collectible travel artworks. Sadly, most artists were employed or contracted by the marketing departments of tourism boards, railways and airlines. Therefore their individual contributions went uncredited and there is very little information available about them.

Joseph Binder

Joseph Binder (1898–1972) trained in lithography and studied at the Vienna School of Arts and Crafts before establishing his own graphic design studio, Vienna Graphics, specialising in advertising and poster design. After visiting the US as a guest lecturer at the Chicago Art Institute and Minneapolis School of Art, he immigrated to New York in 1936. He created modernist masterpieces for American Railroads, American Airlines, and United Airlines such as these.

Donald Brun

Swiss illustrator Donald Brun (1909-1999) was a student of one of Switzerland’s first professional calligraphic artists. He apprenticed as a publicity illustrator and took art classes in Basel and Berlin before becoming a freelance artist. Brun created posters for Swissair among others. Though he never stuck to one particular style, my personal favourites are the “picture-in-picture” posters he designed, like those below.

Stan Galli

Californian illustrator Stan Galli (1912-2009) may have created your favourite 1950’s poster for United Airlines. Galli studied at the California Art Institute (now the San Francisco Art Institute) before becoming an advertising artist. He worked in various areas from designing postage stamps to Navy instructional manuals over the course of his long career. His posters for United Airlines are among the most collected vintage travel posters today.

Fred Ludekens

Fred Ludekens (1900-1982), was an American artist and illustrator. The Californian had no formal training and worked initially as a billboard painter. Ludekens produced work for magazines and other media. He worked alongside the aforementioned Stan Galli at one time, painting wildlife images for Weyerhauser Timber advertisements. Ludekens created a series of posters for American and United Airlines in the 1950s.

Abram Games

British born designer Abram Games was one of the last of the great poster designers, as the art was lost to offset printing and photography. His early work was often for London Transport and Shell.  After a stint in the British War Office during World War II, Games returned to posters for British Airways, Aer Lingus and EL AL.

Frank Newbould

British artist Frank Newbould (1887-1951) attended the Bradford College of Art and Camberwell School of Art. He designed many posters for railways and shipping companies, before WWII at which time he became assistant to Abram Games (above) at the war office. Frank Newbould along with the artists, Tom Purvis (below), Austin Cooper, Fred Taylor, Frank Mason were the “Big 5” that for a time were exclusively contracted to design travel posters for LNER (London and Northeastern Railway).

Tom Purvis

British artist Tom Purvis (1888-1959), attended the Camberwell School of Art. He worked in advertising agency Mather and Crowther before branching out on his own as a freelancer. Between 1923 and 1945 he created over 100 posters for London and North Eastern Railway (LNER), depicting the rail lines destinations in bold, flat colour with little detail. Though Purvis moved away from this style later, reintroducing some detail into his imagery, that vibrant, minimalist style is one of my absolute favourites.

David Klein

David Klein (1918-2005) created boldly coloured modernist posters. The Texas native studied at the Art Center School (also known as the Art Center College of Design) in Los Angeles. He created illustrations for the U.S. Armed Forces during WWII, then went to live and work in New York City. He created most of his travel-related work between the mid-1950s and ’60s. Klein’s commercial art includes these memorable commissions for TWA.

Maurice Laban

British freelance illustrator Maurice Laban (1912-1970) created posters during the 1940s through to their dying moments in the 1960s. His vibrant posters for BOAC/Qantas were printed by silkscreen technique and made use of fluorescent opaque inks.

Jan Lewitt & George Him

The graphic design duo of Jan Lewitt (1907-1991) and George Him (1900-192) came out of the early ’30s in Warsaw. They relocated to London and worked together through to 1955.

Harry Rogers

Harry Rogers (1929-2012) was an Australian designer who created several series of Qantas posters from the 1950s through 1970s, utilizing techniques such as paper cutting, collage and watercolour to define each campaign.

James Northfield

Another Australian, James Northfield (1887-1973), was educated in Melbourne. As a commercial artist, Northfield created posters for the Australian National Travel Association to promote Australian destinations to domestic and overseas audiences.

Bernard Villemot

French graphic designer Bernard Villemot (1911-1989) is associated with his work for Air France, Bally, Perrier and Orangina. Villemot initially studied with master art deco poster artist Paul Colin.  His work has been in high demand since his death in 1989.

Edmond Maurus

Edmond Maurus designed art deco posters for French airlines Air Union and Air France between 1925 and 1955. The French artist studied at the Germain Pilon School.

Albert Solon

Albert Solon (1897-1973) was also known for his art deco posters. The self-taught artist who became a cartoonist, created posters for airlines during the 1920s and ’30s including Farman, SABENA, Air France, Luft Hansa, Imperial Airways, KLM and l’Aéropostale.

Frank Soltesz

American artist Frank Soltesz (1912-1986) studied at the Art Institute of Pittsburgh and went into newspapers and advertising. The president of TWA in 1945, Jack Frye, offered Soltesz a job creating magazine advertisements which were seen in publications such as Life, Esquire, Sports Illustrated, Forbes, Fortune and Time.

Vincent Guerra

French painter Vincent Guerra is largely a mystery, but his work for Air France and Aerovias Guest after WWII are notable contributions to poster design.

Albert Victor Eugène Brenet

Albert Victor Eugène Brenet (1903-2005), who was born in France and studied at the Ecole des Beaux-Arts in Paris. He travelled for magazine LÍllustration and was appointed official artist for the three French military branches during WWII. Post-war he went into commercial illustration including advertising posters for airlines.

Joseph Feher

Joseph Feher (1908-1987), a Hungarian born and trained artist, studied at the Academy Bella Arte in Florence, Italy and Bauhaus, Germany. He also obtained a scholarship to the School of the Art Institute of Chicago in the late 1920s. From there, his work in commercial art and portraiture began. Feher taught in Chicago and at the Academy of Arts in Honolulu, Hawaii. He was also flown around the continental United States by United Airlines, to paint watercolours of cities for ads and calendars until about 1949.

Vittorio Grassi

Italian painter Vittorio Grassi (1878-1958) started out at the Bank of Italy, testing typographic techniques as a means of counterfeit prevention, while he practised his landscape painting. He later moved into commercial work, designing stamps and posters for the Italian Government Tourist Board and the Italian Railroad System among other public agencies.

Otto Nielsen

Otto Nielsen is the Danish painter who designed travel posters for Scandinavian Airlines (SAS) between 1954 and 1976 in his unique oil painting style.

Jean Even

Parisian born artist Jean Even (1910-1986) studied at the Ecole Boulle and Ecole Nationale Supérieure des Beaux-Arts. Even favoured gouache for its matt colours, speedy drying and compatibility with light paper, all qualities excellent for travel.

Lucien Boucher

Another Air France favourite is Lucien Boucher (1889-1971), whose design career began at the Ceramique de Sevres. He debuted a the Salon d’Automne in 1921 before becoming a member two years later. He exhibited at the Salon de L’Araignée in 1924 through 190. Boucher produced lithographs, wood engravings and watercolour drawings. In 1935 he began working for Air France and gained a reputation for his planispheres – a flat representation of the earth.

Robert Falcucci

Robert Falcucci (1900-1989), was a French illustrator and painter who studied at the Ecole Normale Superieure des Arts Decoratifs, Paris. Falcucci spent time directing magazine advertisements for Renault; illustrated a cover of L-Illustration magazine; and worked with couturier Paul Poiret. Arguably, his best-known work his program artwork for the Monte Carlo Rally, and posters for rail line Paris-Lyon-Mediterranean (PLM).

Georges Dorival

Georges “Géo” Dorival (1879-1968) was a French poster artist who also specialised in glass plates and shadow puppet theatre. He studied at the National School of Decorative Arts in Paris. His best-known travel work includes posters for destinations such as Venice, Cote d’Azur, Mont Blanc, Heyeres and Brittany, as well as the railroads such as the Chemins de Fer de l’Etat.

Roger Broders

Parisian born, Roger Broders, was best known for his travel posters of fashionable French resorts of the 1920s and ’30s. Broders created simplified imagery with bold, flat fields of colour and minimal lettering in contemporary typefaces of their time. The artist was commissioned by The Paris Lyon Mediteranée Company (PLM), who sponsored his travel so that he could visit the destinations he was to illustrate. He was said to have been a cigar aficionado, foodie and lover of cafe culture – aside from the cigars, he sounds like my kind of man!

Kurt Wirth

Kurt Wirth (1917-1996) was a Swiss graphic designer and illustrator. He started his own studio in 1937 and was a co-founder of the Swiss Graphic Designers Association. Wirth is known for creating modernist posters for Swissair and Swiss Federal Railways. He also taught at the School of Art of Bern.

Harry Stevens

Born in Manchester, England in 1919, Harry Stevens started his design career with no formal art training. He designed posters for London Transport from 1960-1978 and various other high-profile clients. He won the Council of Industrial Design Poster Award in 1963 and became a fellow of the Society of Industrial Artists.

Daphne Padden

Another British artist who created popular mid-century travel posters was Daphne Padden (1927-2009). The daughter of Percy Padden, a travel poster artist of the 1920s and 30s, Daphne worked as a commercial designer before moving into fine art later in her career. She studied at Epsom & Ewell School of Art and earned a National Diploma in Design for painting. Daphne’s freelance clients included the British Transport Commission, P&O Orient Lines and British European Airways.

Percy Padden

Now seems a good time to mention more of Daphne’s dad, Percy (1885-1965). There doesn’t seem to be much information about Mr Padden. What we do know is that he studied at the Royal College of Art and mostly worked for the post office, producing posters advertising cruises on mail boats. 

Tom Eckersley

Lancashire-born in 1914, Tom Eckersley, was commissioned by Transport for London, National Savings Bank, Guinness and Gillette among other big names. He studied at the Salford School of Art, where he met student Eric Lombers. Graduating in 1934, Eckersley began a freelance graphic design career in London, in partnership with Lombers. They soon won commissions by London Transport and within a few years were both lecturing at the Westminster School of Art.

Eckersley’s career was interrupted by WWII when he enlisted in the R.A.F. and worked as a cartographer. He also produced “war effort” posters during this time. After the war, he continued to teach and take commissions for poster designs. Eckersley became a fellow of the Society of Typographic Designers and Society of Artists and Designers, along with an honorary fellow of Manchester College of Art & Design and the Royal Colleg of Art.

Reginald Montague Lander

Born in London in 1913, Lander received his art education at Hammersmith School of Art. He became the chief designer and studio manager at Ralph Mott Studio during the 1930s. Lander produced posters for GWR, LNER, British Railways and the Post Office. He worked in gouache and watercolour.

Where to buy posters and prints

Originals

Galerie 123, Switzerland

Affiche Passion, France

The Ross Art Group, USA (New York)

The Vintage Poster, USA (California)

International Poster Gallery, USA (Boston)

Antikbar, UK

Prints

All Posters

Vintagraph, USA

Printism, Australia

What is your favourite vintage travel poster? Drop a comment below and let me know.

I hope you’ve enjoyed getting acquainted with the artists that inspired travellers of yesteryear and found a little duende of your own. If so, you might also enjoy this artful history of travel postcards.

Peace, love & inspiring travel,

Madam ZoZo